Leaflets – and printed media in general – have a unique feature which, for some reason, is often overlooked amidst the swirl of targeting analytics and data crunching that goes into a lot of marketing planning. And that benefit is, simply put, this: leaflets don't have to just be dropped through doors. Emails can only land in inboxes, YouTube ads can only appear on videos, but paper marketing materials are capable of much more flexibility. They can be placed directly into the hands of your audience via street promotion, they can be displayed invitingly in racks in public spaces, but there are more unconventional and less explored avenues too. Like car flyering, for example.

 

When we talk about “car flyering”, we're talking about that classic move of distributing flyers or leaflets by placing them under the windscreen wipers of parked cars. This isn't the be-all-and-end-all of techniques, and may not be suitable for your brand, but it can offer some interesting and uncommon benefits.

 

For example, virtually no-one will ignore a leaflet placed under their windscreen wiper. They are almost forced to give it their attention and engage with it in some way and – as all good salespeople will tell you – the first, and often hardest, stage of an effective pitch is to get the attention of your prospect. A flyer under their windscreen wiper is pretty much guaranteed to get their attention. How we then convert that attention into revenue is a more complex story but car flyering automatically gets over that first hurdle.

 

Another benefit of car flyering is its challenging and “in your face” nature. After all, a car is a very personal and precious thing to a lot of people and it can be an almost like an invasion of personal space for someone to have touched it. That means you're stirring emotions right from the off which, if handled badly, can turn sour very quickly, but if handled well, can open up great possibilities of creating a lasting connection with your brand.

 

So, treat car flyering with caution, but don't disregard it out of hand. For the right campaign, for the right audience, it can be a dramatically impactful form of marketing. Give us a call to discuss how it might be able

 

 

Starting Your Campaign

 

Selecting the Area: Of course, the first thing to do is to make sure that you're getting your leaflets to the right people. Private car parks are sometimes hard to gain permission to so we have to proceed with caution here. We will work with you to plan the best process.

 

Producing the Creative: For us, the way a call to action is communicated is essential. If your business has the in-house expertise to produce effective leaflets then that's great, but if you'd like our help then that's no problem either. Based on our experience of this industry, we're more than capable of helping you to create a specific door drop flyer that we believe will work for your promotion.

 

Scheduling the Delivery: Put simply, we'll carry out your leaflet distribution whenever you want. Just let us know when you want your leaflets delivered and we will do so, to your schedule, whatever it is.

 

Managing the Operation: You'll be notified by text to confirm your distribution has begun, and again to confirm it's been completed. Also, we'll be available to answer any questions you might have throughout the course of the campaign and beyond.

 

Evaluating the Results: After the completion of your leaflet distribution, we'll supply you  with a full report. We will also be available to discuss your results with you to help you interpret them and plan effectively for the future of your business.